39 people asked for directions after one week of ads
How a franchise owner got a voice of his own in his own town.

The problem
Your Pie in downtown Azusa, California, is one location of a national brick-oven pizza franchise. The owner, Alex, runs it day to day.
Franchise rules kept him off the brand's location page, so he had no website of his own, no photos and no easy way to tell neighbors what was on this week.
What we did
We built him his own site and planned posts around what was happening in Azusa: the night market, Father's Day, a cycling race on Route 66 next door.
Then local ads around the restaurant, aimed at directions and online orders, with a report at the end of the month.
What changed
39People asked for directions to the restaurant
651Visits to the new website
About a week of Meta ads in early September 2026, $78.30 in total: 10,984 people reached, 571 clicks and 8 orders started.
From the founder
My dad has run restaurants his whole life.
I grew up in one. I watched guests slowly stop coming, and nobody could say why.
All of us building this are close to the restaurant industry. This isn't an outside bet on a market. It's personal.
Patryk Pijanowski
Founder at mysite.ai


