From invisible to 3,100 visitors in a month
FeddeOn a busy restaurant stripHow a chef with no marketing team got found on a street where dozens of restaurants compete for the same passersby. Traffic rose 3,378% over the month before.
The problem
Fedde cooks seasonal food on the busiest restaurant strip in town. Online it was effectively not there.
The old site drew almost no traffic and asked nobody to do anything, the social profile went quiet for weeks at a time, and every booking arrived by phone. Every neighbor on the strip was competing for the same search.
What we did
A new site went up: clear layout, the kitchen's own photography, and a booking button on every screen, so an ad ends at a table rather than at a phone number.
Posts went out daily on a plan instead of whenever there was a spare moment, and Meta campaigns opened on March 17, aimed at people nearby who eat out at this level.
What changed
3,100People on the new site in thirty days
4,290Pages they read while they were there
Measured from the campaign launch on March 17 against the thirty days before it, a rise of 3,378% in visits. Traffic is the site's own analytics; bookings go through the restaurant's booking tool.
From the founder
My dad has run restaurants his whole life.
I grew up in one. I watched guests slowly stop coming, and nobody could say why.
All of us building this are close to the restaurant industry. This isn't an outside bet on a market. It's personal.
Patryk Pijanowski
Founder at mysite.ai
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